What you need to know about video marketing in 2023

13 Feb, 2023

What you need to know about video marketing in 2023


Business 5 Min Read

What you need to know about video marketing in 2023

Using video as a marketing tool can increase brand awareness and capture potential customers' attention. Additionally, it can be a great tool for your sales team, helping them build rapport with their leads and increase sales.

82% of companies have increased sales directly through video marketing, according to a study published in 2022.

Video marketing involves reaching out to potential customers with a video message. When it comes to getting the attention of potential customers, it's a very simple method that can yield powerful results.

Video Marketing in 2023: Why you should do it

Video Marketing offers a number of benefits. Compared to cold-calling or emailing, it helps you quickly establish rapport and trust with potential customers. Also, it gives you a chance to value your leads.

The opportunity to humanize your brand is another reason to try video marketing in 2023. Buying from trusted brands is increasingly important in today's market.

The five-step guide to creating a marketing video
Get to know your prospects

In order to make a successful prospecting video, you must first research your prospect. You can make your video more appealing to them by finding out as much as you can about them.

The best way to stand out in your prospect's inbox is to utilize social media for your benefit.

Choose the right type of video

The market is filled with a wide range of videos, from business documentaries to promotional videos to TV commercials to social media videos.

Adapt the videos in accordance with your understanding of the prospect.

Prepare a script

Depending on the type of video you plan to make, prepare a script if necessary. Create a master script, which you can tweak and personalize for each prospect if you are creating prospecting videos from scratch. With a script, you'll hit all the highlights.

Create a video

Once you have gathered all the necessary details, you can get started on making the video. By using the right tools, working with the right people, and using the right technology, this process can yield the best results.

This is where Pace Media would be able to assist you in producing the best video for your business that will make a lasting impression.

Making your copy stand out

When creating a marketing video, the recording would seem to be the last step, but the final step is to add a convincing script to the video.

Getting prospects to play your video is still the challenge. You should hopefully be able to inspire people to watch your video with a brief and intriguing description. Your copy should stand out, so make sure it does.


The sales industry will always be competitive, and you will have an easier time if you can stand out from the competition. Pace Media is the best place to do it. Get in touch with us to learn how to do it right

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