What you need to know about explainer videos in 2023

28 Feb, 2023

What you need to know about explainer videos in 2023


Technology 7 Min Read

Explainer videos convey a company's ideas, products, and services succinctly and effectively. Most of the time, these videos are used to boost marketing or sales efforts. Websites frequently feature explainer videos on their home pages and landing pages. Several businesses use these films to advertise their products or services on social media platforms such as Facebook and Instagram.

A great explainer video is clear, to the point, and clearly communicates what your product does. An explainer video's framework is designed to draw viewers in.

Educational explainer video

Explainer videos for education became popular during the Covid era. Hence, explainer videos are a popular way to study without taking classes physically. Online tutoring companies are also drawn to these videos. Explainer videos also ease the understanding of difficult information, lectures, and teaching, so they will be used more frequently this year. It is therefore one of the best explainer videos of 2023.

Screen-optimized videos

In addition to optimizing your explainer video for different screen resolutions, the most demanding trend is mobile-optimized videos. With the growth of mobile users, mobile video watching is on the rise.

AR-based explainer video

In 2023, augmented reality videos will become the new video sensation. The rise in technology has led many marketing professionals to develop new methods to interact with their target audiences. Due to computer-generated real-world imagery and realistic environments, augmented reality videos will benefit video marketers. AR technology can be combined with explainer videos to create a much more immersive and engaging experience for customers.

Video explaining products and services

An explainer video provides complete information about a product or service. Visually appealing explainer videos encourage potential buyers to take action, hence product explainer videos are the demand and trending content for 2023. If you are looking for an explainer video company, visit "PaceMedia" as we provide state-of-the-art video production and animation.

Live streaming explainer videos

In explainer videos, live streaming is becoming increasingly popular. Live streaming includes influencer unboxing videos and live product introductions. Live streaming has gained popularity, especially during the COVID-19 pandemic.

Storytelling videos

Marketers have proven that video storytelling is highly effective. By using storytelling, explainer videos are more memorable and impactful. Businesses can simplify complex concepts, enhance the visual appeal of their films, captivate their audience, and establish a strong corporate identity with video storytelling. Having a trustworthy online presence can further engage your audience with a strong narrative.

Business explainer animations

A product or service explanation is what an explainer video is. An animated explainer video explains products and services through animation. Content like this is eye-catching and sought after by marketers. Therefore, business sales are expected to be significantly boosted by animated explainer videos in 2023. Many companies like Pace Media offer animated explainer videos in the market.

Tech explainer video

The popularity of tech explainer videos in 2023 is driven by their ability to effectively communicate technical concepts, engage and convert audiences, and create a strong and memorable brand identity.


Explainer videos have also evolved with the ever-evolving world. Some trends are older, while others are newer. Staying informed and open-minded is essential if you're going to keep up with these trends. Trends are subjective, but it's important to recognize them and assess them. Using this list of video trends, you will be able to engage your audience and make an impact with impressive visuals.

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